When it launched 13 years ago, really AWESOME gaming expo rAge was an unknown concept. Today The Lime Envelope’s media relations strategy for rAge has not only generated impressive media coverage, but also educated the media and general consumer on the gaming culture and assisted in increasing attendance figures to the expo annually while encouraging more exhibitors to participate in this niche event. The culmination of the agency’s media relations campaign is rAge’s positioning as the indisputable African leader in the gaming and technology events sector.
The Lime Envelope appointed as rAge’s PR and Media Relations Partner in building the brand with strategy. This relationship has ‘stood the test of time’ and the agency is now an integral part of the rAge management team.
MEDO became aware that many companies face a big challenge – a lack of skilled STEM (Science, Technology, Engineering, Maths) employees, specifically women. With this in mind, the ‘Women in Stem Space Programme’ launched on Youth Day, June 2015, achieving impressive media coverage and catapulting the programme into reality. To date 150 girls have gone through the programme with another 500 scheduled for 2016. The next phase of the project sees Africa’s first fully privately owned satellite launched into orbit in 2016.
The really Awesome gaming expo (rAge) made its first appearance in Cape Town in March 2016.
An intensive PR campaign across social media, print, online and broadcast media supported the event – resulting in over 39 million rands worth of coverage with 210 media pre-accredited for the event.
According to Michael James, Owner and Senior Project Manager of rAge, “I was really pleased with the high level of enthusiasm and excitement with which rAge Cape Town was received. I’m extremely happy with the turnout, especially for an inaugural expo and LAN. Now that we’ve established a footprint in Cape Town and have given the exhibitors a proven, professional and positive experience there, indications from the industry already are that even more brands will come on board next year with an ever bigger variety in future.”
On the 18th October 2015 Cinemark hosted the Cannes Lions VIP Winners Reel Screening at the luxurious Villa Cannes in Camps Bay.
Guests enjoyed an exclusive evening of canapes & cocktails watching the sunset over Camps Bay. Afterwards they attended a jurist panel discussion and the screening of the 2015 winners reel which showcased winning work from the recent festival held in June.
