Media Planning

Public Relations - Events - Media Planning

THOUSANDS IN CAPE TOWN GAVE LADLES OF LOVE A HAND JOBURG ITS YOUR TURN NEXT

Thousands of volunteers filled the DHL Stadium in Cape Town today with the kind of Mandela Day vibe South Africa loves, giving 67 minutes at Ladles of Love’s Hands-On Heroes event to create food, learning and development resources for preschool children, as Johannesburg prepares to host the next event at the Johannesburg EXPO Centre, Nasrec, on Wednesday, 22 July 2026.

The Cape Town event brought together individuals, families, schools, companies and community groups around one purpose: supporting Ladles of Love in providing nutrition and education to 20,000 preschool children in under-resourced communities.

Across the venue, there was gees, colour, music, laughter and sleeves rolled up. Volunteers moved through the Make, Create, Craft and Grow zones, making sandwiches, packing nutrition boxes, creating early learning materials, making teaching aids and planting vegetable boxes with seeds.

For Ladles of Love, the response showed that Mandela Day still matters deeply to South Africans when people are given a clear, meaningful and hands-on way to take part.

“Today was a reminder of what Nelson Mandela stood for – ordinary people taking responsibility for making their communities better places,” says Danny Diliberto, Founder of Ladles of Love. “At Ladles of Love, we see that spirit every day because our volunteers show up every day. But Mandela Day gives the whole country an opportunity to step in and make a difference. Cape Town has once again shown up in incredible numbers, and we hope Johannesburg will do the same next week. This year’s International Mandela Day theme, ‘It’s still in our hands to combat poverty and inequity,’ reminds us that creating change is not someone else’s responsibility – it belongs to all of us. Every person who volunteers, every small act of service helps build stronger communities.”

Cape Town performer Marc Lottering, who joined the event, said the spirit in the stadium captured what Ladles of Love continues to do so well.

“I’m so happy to be here. I always say for Ladles of Love, it’s always a yes. I love the work that they do,” says Lottering. “What’s amazing for me today, once again, is to see everybody from all walks of life coming together to do something so important.

“We take it for granted in the morning. You open the fridge, there’s going to be eggs, there’s going to be bread. It’s not a reality for so many people in our nation. So this, doing this today, is amazing. We shouldn’t just do it on Mandela Day.”

The focus now shifts to Johannesburg, where Ladles of Love is calling on residents, companies, schools, clubs, faith groups and families to book for the next Hands-On Heroes event on Wednesday, 22 July.

“I was super excited to be there at the craft zone for the hands-on event. It was such an incredible vibe at the DHL stadium, people had such a good time doing some good, which you always love to see. There was so much camaraderie with everybody helping each other and making friends, what a beautiful thing Ladles of Love has done”, said Zola Nene, chef, author, television personality and Hands-On Heroes Ambassador.

“Johannesburg still has the chance to show up,” says Diliberto. “The activities are ready, the need is real, and there is still time to book. We are asking people to bring themselves, their teams and their families, and give us a hand.”

For companies, the event offers a ready-planned Mandela Day staff engagement opportunity. Teams do not need to source materials, find beneficiaries or create an activity from scratch. Ladles of Love has done the groundwork. Teams simply book, arrive and take part.

Tickets are R300 per person, with discounted tickets available for students and pensioners at R200. Each ticket also helps provide a child with two healthy meals a day for a month.

Book on LadlesofLove.org.za

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Public Relations - Media Planning

Ladles of Love Mandela Day World Record Attempt

This Mandela Day (18 July 2022) NPO Ladles of Love undertook to break the world record for the biggest mosaics built with tins of food across two cities – Johannesburg as well as Cape Town .

Johannesburg saw 32 040 cans of food placed on a South African flag mosaic with Cape Town seeing 56 685 cans placed on a Madiba mosaic.

The PR campaign secured 159 articles and mentions across online, print and broadcast media with 44 local and international media in attendance resulting in 41 interviews and an AVE value (advertising equivalent if you had paid for the space) of R3.1 million. Coverage was secured in key media such as France 24, Vietnam News Agency, CCTV and CGTN, The Star, City Press, The South African, Expresso Morning Show, Newzroom Afrika, RSG, Good Hope FM, Cape Talk, IOL, News24, EWN, Beeld, Die Burger, The Citizen, TimesLIVE, Sowetan Live, Good Things Guy and more.

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Public Relations - Online Communications - Media Planning - Design

The Lime Envelope launches new offering

WHY SMALL-TO-MEDIUM ENTERPRISES NEED PR TO STAND OUT As lockdown restrictions ease to a greater extent under Level 1, thousands of small-to-medium businesses (SMEs) will be vying for consumers’ attention. Sarah Martin, Agency Director at The Lime Envelope public relations and events agency believes that the antidote to a crowded marketplace is the magic of great PR, and is launching a specialised new service to bring out the best in SMEs. “South African entrepreneurs and business owners are finally emerging from lockdown after a difficult six months. They have survived and are ready to thrive again,” says Sarah. “But standing out is going to be quite a challenge as everyone pushes for business. So, The Lime Envelope team put our heads together to formulate a ‘cure’ to the clutter that is specifically aimed at SMEs, who don’t have the PR budgets that corporates do”. The Lime Envelope’s SME PR in a Box solution offers smaller businesses an affordable six-month campaign that is strategically geared at getting maximum exposure in the COVID-19 economy. The package includes one press release a month; a monthly Google Ads/Keyword campaign to improve SEO; four social media posts every month, and a monthly email campaign to existing and potential customers. Sarah continues, “Small businesses are the backbone of our economy. But they need all the help they can get right now and we are aiming to give them more of a fighting chance at making their businesses thrive. SME PR in a Box allows them to employ their own PR/marketing department in the form of our team at a fraction of what it would normally cost to have such a department in their business. And we have incorporated all the key touchpoints that make consumers stand up and notice. “Now, more than ever, PR is a must-have for every SME communication strategy. PR shapes the image of a brand, giving it its own unique voice and face in the eyes of its target market. Effective PR comms speaks to the desired customer in language they understand and relate to, creating a personal connection between brand and consumer. “People are becoming more resistant to traditional selling techniques. PR is less about direct selling. It is about connecting interesting, relevant content to your brand that makes people stand up and notice. “At its core, PR is about crafting the ongoing story of your brand in the hearts and minds of your customers, encouraging them engage with your business willingly – no coercion or convincing needed. With this approach, your brand becomes a credible choice that the customer interacts with”. The Lime Envelope’s SME PR in a Box solution officially launches on 01 October and is now available for any SMEs that would like to gain traction in Lockdown Level 1.
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Public Relations - Events - Online Communications - Media Planning - Design

The Lime Envelope Showreel 2020

As lockdown eases, we celebrate 18 years of being part of so many amazing public relations and communication campaigns, media relations and events.  We’d love to share some of these partnerships with you in our recent show reel. Looking forward to another 18 years of this rewarding journey with special clients. Thank you to our clients – present and future – you have helped fulfil dreams and create jobs!

For more info please email sarah@thelime.co.za

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